Search Engine Optimization (SEO) is a process to attract traffic to your websites from the ‘free’, ‘organic’ and ‘natural’ search results on search engines.
In a broad sense, a website should be optimized on search engines in such a way that the website should gain organic or free traffic from its targeted keywords and improve its ranking and position in search engines.
PURPOSE OF SEARCH ENGINE OPTIMIZATION
The main and foremost purpose of SEO is to attract more and more traffic to your website in a free, natural and organic way. To improve the ranking and position on the search engine one must have to obey all the guidelines of Search Engine Optimization. It is beneficial for both consumer and business owner because it gives customers to connect with the relevant content.
Why SEO is important?
SEO helps you to promote business in the unpaid search results. It is all about getting your site in front of the right people at the right time that is when they are searching for your products and services.
1. SEO is the primary source of Website Organic Traffic.
The first and foremost need for SEO is to boost your website with organic results. Organic search traffic means the amount of traffic came to your site by searching simply using a search engine. This will only be going to happen if we follow all the factors of SEO i.e. technical, on-page, and off-page factors then only Google will crawl your page effectively and gives ranking to your page on the top position. SEO helps to add useful keyword phrases to the page which is targetted by search engines to give us a rank. This is important for a business to grow and attract more traffics and leads to your site and converts them.